I was part of the small team that pitched and won Altra’s business at Madwell. Since winning the business in mid 2020 I have been the lead designer helping create multiple digital videos as well as many social media campaigns. Altra running shoes have a wider toe box than average running shoes that allows for your feet to naturally fit into your running shoe. We created the ‘Make Room’ Campaign that pushes runners to make room for not only their feet but to make room for that escape you feel every time you go for a run.