:60 TV Spot (ran during 2019 Marathon)

Social & OOH Design

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NYC Marathon Expo Design

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I was the lead designer working on the 50th anniversary of the NYC marathon until Covid happened. We created a :60 TV spot that ran during the 2019 marathon. We have also created countless OOH and social ads for the ‘50 Years Running’ campaign. The good news is we’re helping NYRR currently with their campaign for 2021 as NYC returns from the pandemic.

Client: New York Road Runners
Agency: Madwell
Creative Director: Frank Kortyka
Associate Creative Director: Jason Torrez
Copywriter: David Salisbury
Art Direction & Design: Alex Rhubart