Client: St. John’s University & Local Hoops
Agency: Local Hoops
Merchandise Design: Alex Rhubart
Creative & Art Direction: Alex Rhubart
Set Stylist: Whitney Alexandra
Photographer: Malike Sidibe

St. John’s University and Local Hoops partnered for the 2024/2025 season to create a unique basketball merchandise collection. We wanted to highlight this merch with a one of a kind set and I’ve always wanted to recreate a nostalgic bedroom from my childhood so thats exactly what we did for this shoot. We created a room that would be a dream of any childhood basketball fan.